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Help Required: Title for Book on Seniors’ Housing

Posted by kmancer on August 7th, 2010

As regular readings of this blog know, I am writing a book that will be published shortly (meaning in the next couple of months). It is currently titled The Future of Seniors’ Housing: Planning, Building and Operating Successful Seniors’ Housing Projects.

That is quite a dull title I admit. A book designer suggested I come up with a more exciting title and use the existing title as a sub-title. That is a great idea but the problem is I can’t think of a catchier title. If it were 2005 and not 2010 Silver Tsunami would be perfect but unfortunately about a million other people have used that phrase over the last several years. I tried a few variations on the golden theme but lots of people think “golden” should not be used in any context dealing with people over the age of 55. My personal favourite on the golden front is nursing homes that are called “Golden Door”. I think that’s hilarious although I probably wouldn’t be quite so amused if I were about to move into a Golden Door Nursing Home. You would have to work hard to avoid the implications.

And speaking of nursing homes I visited a friend of my mother’s yesterday who recently moved into a nursing home on account of a very weak heart. His heart may be weak but his sense of humour certainly isn’t. The monthly activity calendar on his wall listed “zucchini races” every Wednesday morning at 10:30. “What”, I asked, “are zucchini races?” Without missing a beat he said”I don’t know but it doesn’t matter anyway because I don’t think my zucchini is up to it.”

I am still chuckling about that. However the point of this post is not to share witticisms but to ask for your help in coming up with a catchy title for my book. If I use your idea I will certainly acknowledge your help in the book. Please try to avoid any metallic references.

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This entry was posted on Saturday, August 7th, 2010 at 2:57 pm and is filed under Future, Marketing, News, Seniors' Housing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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