lumina services

The Future of Senior Housing: Planning, Building, and Operating Successful Senior Housing Projects – new book by Kate Mancer, out soon

Posted by kmancer on May 18th, 2010

When I say “soon” I mean June or July (2010!). We sold copies of the book at the pre-publication price of $25 (including tax and shipping) at the 3d Canadian Seniors Housing Forum held in Toronto  in March. (The conference was organized by inSIGHT—a Western Canadian conference is planned for November 2010.)

The pre-publication price will be in effect for a little while longer. One of the attendees at the Toronto  inSIGHT conference  suggested that it would make a great Christmas present, and it would!

Here’s what the book is about—this is the back cover:

9,000,000 seniors in 2031: How you can benefit from the coming boom in senior housing

Statistics show that 25% of the 65+ population moves between one census year and the next. In 2013 that will mean 2,225,000 movers! Where will they all live? This book will help you tap that market, whether you are a for-profit or not-for-profit developer, an architect, a lender, a builder, an owner, or an operator.

You will learn:

• Who moves, who doesn’t, and why.
• How large a market area you can reasonably expect to appeal to.
• What consumers in your market area can afford to pay for housing.
• How a good market study can save you millions of dollars.
• What marketing techniques have the most impact.
• What unit types and amenities consumers prefer.
• How you can fill your project up fast and reduce turnover.
• How you can make sure you don’t just have satisfied residents, but very satisfied ones instead—research shows that they are the only ones who will recommend your project to their friends.

Kate Mancer, M.A., is one of Canada’s foremost market analysts in the seniors’ housing and health care field. Her company, Lumina Services, has conducted hundreds of market studies and needs assessments for all kinds of seniors’ housing projects—active adult, supportive housing, assisted living, and long term care. She is a frequent presenter at industry events.

Don’t miss out on pre-publication pricing (and don’t forget Christmas).

Tags: Aging, Retirement, Senior Housing, Seniors' Housing

This entry was posted on Tuesday, May 18th, 2010 at 2:52 pm and is filed under Future, Marketing, News, Senior Housing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.